The best brands follow the strictest guidelines and create a strong emotional attachment with consumers. Given that, we need to be diligent in how we appear in all communications. Brand rules governes how we express who we are, our values, and visions—in a visual way.
Please always follow these rules.
Thank you! And here’s why…
A brand is a precious thing.
Consumers encounter thousands of communications every day, so to stand out we have to curate our brand very carefully.
This document is not a collection of guidelines, suggestions or requests. It is, please, the rules to be followed in the presentation of our brand.