Our Smile icon is rarely used in isolation from the complete brandmark. This might be appropriate for applications such as banners, promotional items, signage, etc.

Smile is a simple, friendly, easy-to-remember tool which will help our audience recognize our brand. The more exposure we can give it, the better. Using the icon alone may also be used where space for the typemark is limited; however, in most applications, our Smile icon along with the typemark must appear together, according to these rules.


The icon alone communicates nothing to an unfamiliar audience. It should be used as an occasional flourish and is NOT a substitute for our full logo.

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